Privacy policies
Name/Company: ADMIN INTELLIGENCE GmbH
Street No.: Sedanstrasse 124
ZIP, City, Country: 89077 Ulm, Germany
Commercial Register/No.: 736144
Managing Director: Tobias Völker
Phone Number: +49 731 388 62810
Email Address: info@admin-box.de
Name: Marc Weiß - Marc Weiß Verwaltungs-GmbH
Street No.: Herrenkellergasse 6
ZIP, City, Country: 89073 Ulm, Germany
Phone Number: +49 731 3799 861
Email Address: mail@wmv-ulm.de
As of: 10.03.2022
1.1. This Privacy Policy informs you about the nature, scope, and purpose of the processing of personal data within our online offering and related websites, functions, and content (hereinafter collectively referred to as "online offering" or "website"). This Privacy Policy applies regardless of the domains, systems, platforms, and devices (e.g., desktop or mobile) on which the online offering is executed.
1.2. For the terms used, such as "personal data" or "processing," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
1.3. The personal data of users processed as part of this online offering includes inventory data (e.g., names and addresses of customers), contract data (e.g., services used, names of contact persons, payment information), usage data (e.g., the websites of our online offering visited, interest in our products), and content data (e.g., entries in the contact form).
1.4. The term "user" encompasses all categories of data subjects affected by the data processing. These include our business partners, customers, interested parties, and other visitors to our online offering. The terms used, such as "user," are to be understood as gender-neutral.
1.5. We process personal data of users only in compliance with the relevant data protection regulations. This means that user data is only processed when a legal permission exists. In particular, when data processing is necessary for the provision of our contractual services (e.g., processing of orders) and online services, or is legally required, when user consent is present, as well as due to our legitimate interests (i.e., interest in the analysis, optimization, and economic operation and security of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR, particularly in reach measurement, creation of profiles for advertising and marketing purposes, and collection of access data and use of third-party services).
1.6. We point out that the legal basis for consent is Art. 6 Para. 1 lit. a. and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures is Art. 6 Para. 1 lit. b. GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c. GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f. GDPR.
1.7 Personal data will be stored for the duration of the validity of the respective consent as well as in accordance with the statutory retention periods. You have the right to request information from the data controller about the personal data concerned, as well as to correction or deletion or restriction of processing or a right to object to processing and the right to data portability. Furthermore, you have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. The data subject has the right to lodge a complaint with the supervisory authority. Fields marked as mandatory are required for contract conclusion; failure to provide this information may result in the corresponding process not being processed. No automated decision-making including profiling according to Article 22 paragraphs 1 and 4 GDPR takes place.
2.1. We take organizational, contractual, and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction, or against access by unauthorized persons.
2.2. Security measures include, in particular, the encrypted transmission of data between your browser and our server.
3.1. Data is only disclosed to third parties within the framework of legal requirements. We only disclose user data to third parties if this is necessary for contractual purposes, for example, on the basis of Art. 6 Para. 1 lit. b) GDPR, or on the basis of legitimate interests pursuant to Art. 6 Para. 1 lit. f. GDPR in the economic and effective operation of our business operations.
3.2. If we use subcontractors to provide our services, we take appropriate legal precautions as well as appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant legal regulations.
3.3. If content, tools, or other means from other providers (hereinafter collectively referred to as "third-party providers") are used within the scope of this privacy policy and their named registered office is located in a third country, it is to be assumed that a data transfer to the countries of residence of the third-party providers takes place. Third countries are countries in which the GDPR is not directly applicable law, i.e., basically countries outside the EU or the European Economic Area. The transfer of data to third countries takes place either if an adequate level of data protection, user consent, or other legal permission exists.
4.1. We process inventory data (e.g., names and addresses as well as contact details of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 Para. 1 lit. b. GDPR.
4.2. Users can optionally create a user account where they can view their orders in particular. During registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data regarding the user account will be deleted, subject to their retention is necessary for commercial or tax reasons pursuant to Art. 6 Para. 1 lit. c GDPR. It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
4.3. As part of registration and re-registration as well as use of our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6 Para. 1 lit. c GDPR.
4.4. We process usage data (e.g., the websites of our online offering visited, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, to display product notices to the user based on services they have previously used, for example.
5.1. When contacting us (via contact form or email), the information provided by the user is processed for handling the contact request and its processing pursuant to Art. 6 Para. 1 lit. b) GDPR.
5.2. User information may be stored in our Customer Relationship Management system ("CRM system") or similar request organization.
5.3. When using our contact form, the data you enter is processed by the external provider Formspree.io and is subject to their privacy policy. Further information and opt-out options can be found in Formspree.io's privacy policy: https://formspree.io/legal/privacy-policy/.
6.1. When users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR.
6.2. This is for our safety in case someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves could be held responsible for the comment or contribution and are therefore interested in the identity of the author.
7.1. Based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.
7.2. Log file information is stored for security reasons (e.g., to investigate abuse or fraud actions) for a maximum period of seven days and then deleted. Data whose further storage is necessary for evidential purposes is exempt from deletion until the respective incident has been finally clarified.
8.1. Cookies are information that is transferred from our web server or third-party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.
8.2. We use "session cookies" that are only stored for the duration of the current visit to our online presence (e.g., to enable the storage of your login status or the shopping cart function and thus to make the use of our online offering possible in the first place). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offering and, for example, log out or close the browser.
8.3. Users are informed about the use of cookies in the context of pseudonymous reach measurement within the framework of this privacy policy.
8.4. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional limitations of this online offering.
8.5. You can object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
9.1. This website uses the web analytics service Matomo to analyze and regularly improve the use of our website. With the statistics obtained, we can improve our offer and make it more interesting for you as a user. The legal basis for the use of Matomo is Art. 6 Para. 1 S. 1 lit. f GDPR.
9.2. Cookies (more on this in § 3) are stored on your computer for this evaluation. The information collected is stored exclusively on our server in Germany. You can adjust the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we point out that you may not be able to use this website in its entirety. The prevention of the storage of cookies is possible by setting in your browser.
9.3. This website uses Matomo with the extension "AnonymizeIP". As a result, IP addresses are processed in a shortened form, which means that direct personal reference can be excluded. The IP address transmitted by your browser via Matomo will not be merged with other data we collect.
9.4. The Matomo program is an open-source project. Information from the third-party provider on data protection can be found at https://matomo.org/privacy/policy.
10.1. Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the marketing and remarketing services (in short "Google Marketing Services") of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
10.2. Google Marketing Services allow us to display advertisements for and on our website in a more targeted way in order to present users only with ads that potentially match their interests. If a user is shown ads for products they have been interested in on other websites, this is called "remarketing". For these purposes, when our and other websites on which Google Marketing Services are active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With their help, an individual cookie, i.e., a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com. This file records which websites the user has visited, which content they are interested in, and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, visiting time, and additional information about the use of the online offering. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transmitted in full to a Google server in the USA and shortened there. The IP address is not combined with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user subsequently visits other websites, they can be shown ads tailored to their interests.
10.3. The data of the users is processed pseudonymously within the framework of the Google Marketing Services. This means that Google, for example, does not store and process the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. This means, from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.
10.4. The Google Marketing Services we use include among others the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked across AdWords customers' websites. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
10.5. We may integrate third-party advertisements based on the Google Marketing Service "DoubleClick". DoubleClick uses cookies that enable Google and its partner websites to serve ads based on users' visits to this website or other websites on the Internet.
10.6. We may integrate third-party advertisements based on the Google Marketing Service "AdSense". AdSense uses cookies that enable Google and its partner websites to serve ads based on users' visits to this website or other websites on the Internet.
10.7. We may also use the service "Google Optimizer". Google Optimizer allows us to track the effects of various changes to a website (e.g., changes to input fields, design, etc.) within the framework of so-called "testing". For these testing purposes, cookies are stored on users' devices. Only pseudonymous user data is processed.
10.8. We may also use the "Google Tag Manager" to integrate and manage Google analysis and marketing services into our website.
10.9. Further information on data use for marketing purposes by Google can be found on the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is available at https://www.google.com/policies/privacy.
10.10. If you wish to object to interest-based advertising through Google Marketing Services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences.
11.1. Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (e.g., videos, graphics, or text contributions) and are recognizable by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
11.2. When a user accesses a function of this online offering that contains such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated by it into the online offering. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform users according to our state of knowledge.
11.3. By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offering. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.
11.4. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and settings options to protect the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy
11.5. If a user is a Facebook member and does not want Facebook to collect data about them via this online offering and link it with their member data stored on Facebook, they must log out of Facebook and delete their cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.
12.1. Due to our legitimate interests in analysis, optimization, and economic operation of our online offering and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within our online offering.
12.2. With the help of the Facebook pixel, Facebook is able, on the one hand, to determine the visitors of our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook advertisements for statistical and market research purposes by seeing if users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion").
12.3. The Facebook pixel is directly integrated by Facebook when our web pages are called up and can save a so-called cookie, i.e., a small file, on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our online offering will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and can be used by Facebook and for their own market research and advertising purposes. If we should transmit data to Facebook for matching purposes, this data is encrypted locally in the browser and only then sent to Facebook over a secure https connection. This is done solely for the purpose of creating a match with equally encrypted data from Facebook.
12.4. Furthermore, when using the Facebook pixel, we use the additional function "enhanced matching" (here data such as telephone numbers, email addresses, or Facebook IDs of the users) to form target groups ("Custom Audiences" or "Look Alike Audiences") are transmitted to Facebook (encrypted). Further information on "enhanced matching": https://www.facebook.com/business/help/611774685654668
12.5. We also use the "Custom Audiences from File" procedure of the social network Facebook, Inc. on the basis of our legitimate interests. In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is solely for the purpose of determining the recipients of our Facebook ads. We want to ensure that the advertisements are only displayed to users who have an interest in our information and services.
12.6. The processing of the data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616
12.7. You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.
12.8. You can also object to the use of cookies that serve reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
13.1. Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use content or service offerings from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visiting time, and other details about the use of our online offering, as well as being linked to such information from other sources.
13.2. The following presentation offers an overview of third-party providers as well as their content, along with links to their privacy policies, which contain further information on the processing of data and, in part already mentioned here, opt-out possibilities:
14.1. Users have the right to request free information about the personal data we have stored about them.
14.2. In addition, users have the right to correct inaccurate data, restrict processing, and delete their personal data, as well as to assert their rights to data portability and, in the case of suspicion of unlawful data processing, to lodge a complaint with the competent supervisory authority.
14.3. Users can also revoke consent in principle with effect for the future.
15.1. The data stored by us will be deleted as soon as it is no longer required for its intended purpose and no legal retention obligations oppose the deletion. If the users' data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e., the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax reasons.
15.2. According to legal requirements, retention is for 6 years in accordance with § 257 Para. 1 HGB (commercial books, inventories, opening balances, annual accounts, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 Para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).
16.1. Users can object to the future processing of their personal data in accordance with legal requirements at any time. The objection may be made in particular against processing for direct marketing purposes.
17.1. We reserve the right to change the privacy policy in order to adapt it to changed legal situations or in the case of changes to the service and data processing. This only applies with regard to declarations on data processing. If user consent is required or elements of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
17.2. Users are requested to regularly inform themselves about the content of the privacy policy.
Last updated: 14.05.2018
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